Tech Tips

What does your website look like on a Smartphone?

I’ve been working with a lot of people lately on websites – new websites, data-driven websites, new business websites, SEO recommendations, etc. As I’ve found myself in these discussions, I’ve found that there is one part of website discussions that does NOT come up as often as it should. That part is this question:

HOW DOES YOUR WEBSITE LOOK ON A SMARTPHONE?

This question is one that you MUST ask yourself these days. More and more people are getting Smartphones (iPhone, Droid, Blackberry, etc). In fact, its getting hard to get a plain ‘ole phone (I’ve heard more than one person complain bitterly that they just don’t want a camera or anything else on their cell phone, but can’t find a simple one). Why does that matter to you? Many websites appear just fine on a Smartphone, but certain technologies look odd, or don’t appear at all on a Smartphone (e.g. Flash).

When getting a website overhaul or new design, make sure that you view an early draft of the design on a Smartphone! If you don’t have a Smartphone, find someone who does, and ask them to pull up your site.  If it doesn’t look good, ask your web designer to tweak it to appear better, or have a alternate, ‘mobile’ site, designed with content only (alot of the pretty graphics are stripped out).  I’ve found – to my pleasant surprise – that the first alternative (tweaking the live site to appear a bit better on a Smartphone) is often totally acceptable.

More and more people get the majority of their information from their “phones” (are they really just ‘phones’ anymore?). You don’t want a potential client to bypass calling your company just because your website went haywire on their Smartphone and your competitor’s site looked good.

How to shorten a longgggg URL to a short one (for ease of sharing)?

Recently, I’ve been asked how I’ve shortened some of the URL’s that appear in this discussion, so that they don’t go on for lines. In other words, how do I make them short and succinct, so that they are easy to share. In a word – easily (and free)!!! This is particularily important for some of the social media sites, and of course, Twitter.

There are two services – www.tinyurl.com and www.bit.ly (and I’m sure that there are others). Just enter the url on their site, and voila! A short, succinct URL.

I grabbed a random news piece (something from the UK Telegraph newspaper on the Iraq elections). This is the ‘raw’ URL which is quite unwieldy:

http://www.telegraph.co.uk/news/worldnews/middleeast/iraq/7393350/Iraq-Election-World-leaders-praise-bravery-of-Iraqi-voters-after-election.html

Entered into www.bit.ly, it becomes: http://bit.ly/b4yaS3

Entered into www.tinyurl.com it becomes: http://tinyurl.com/ygs5uns
TinyURL also allows you to custom alias your links (so that they become more ‘English’ and less ‘Computereze’). So, I also created this at TinyURL: http://tinyurl.com/telegraph-iraq

You can click on any of the four links (the original long one, and the three shorter ones), and get to the same article.

Happy URL sharing!!! No longer will your friends have to cut and paste a URL which is longer than a line to get a ‘real’ URL they can click.